November 4, 2009
According to a survey conducted by a mobile advertising researcher, AdMob, smartphone users are driving up the use of Wi-Fi hotspots. The result of the survey indicates that there were 550 million smartphone Wi-Fi requests in Western Europe alone in 2008, a 132% increase for the year. AdMob said that 42% of the requests fromMIMT Whitepaper iPhones originated from Wi-Fi hotspots [1]. In the United States, AT&T reported a 41% increase for the year in iPhone connections, alone, at wireless hotspots [2]. In a new report, the market research firm Yankee group [3] has forecast that the number of smartphone users will quadruple to 160 million by the year 2013. In another report released by ABI Research, Wi-Fi smartphone sales will double by 2011 [4]. ABI Research also found that 74% of people who have Wi-Fi enabled smartphone’s use the technology and 77% say they want a Wi-Fi enabled handset when they make their next purchase [5].
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